Category Archives: Commercial Roofing

The intricacies of commercial roofing as a specialty.

Keeping a business presence in your community

Roofers like warm weather. That’s just a fact. And around November in Michigan, the majority of roofing crews pack it up and hibernate until the spring thaw. The problem with that is the community you live or work in doesn’t see you around for 3-4 months. If you have signs on your trucks and trailers […]

Ventilation- What’s it all about?

So everyone has been hearing about the benefits  of venting a roof. But a lot of people don’t understand how it works.  But this could be a major difference in prices when comparing roof contractors.  Some roofers are thorough and make sure that there is adequate air flow through the whole system, from bottom to […]

Apples to Oranges: What am I really buying?

When you get estimates for a new transmission on your car, do you ever wonder if the mechanic is quoting you the same quality product as the guy across town? Or when you sign up for a new phone plan, do you wonder if you are getting the same coverage and the same abilities with […]

Quality Is a Standard That Shouldn’t Be Compromised

Sometimes I get asked why our price is so much higher than another contractor or why we are doing the project a different way than another guy. The answer is always the same: “We are not that other guy.” We have standards in our company that cannot be ignored or stepped around. That’s how we […]

In The Ring: Competing With The Truck and Ladder Guy

Definition: Truck and ladder guy- AKA, Chuck in a truck. These are the guys that own a truck, ladder, and a couple of tools and run around the neighborhood installing roofs without a legitimate business or company in place.  I’ve had my fair share of job revisits lately. Roof projects that I quoted 2 or […]