
If you own or manage a commercial building in South Haven, MI, the idea of tearing off your existing roof to install a new one can feel daunting—both in terms of cost and disruption. Fortunately, there is a smarter alternative that many building owners are turning to: fluid applied roofing. This innovative solution offers durable protection and energy efficiency without the need for complete roof removal.
At Empire Contractors, we help commercial property owners throughout South Haven, MI restore and protect their roofs using fluid applied systems. To find out whether your building is a candidate, give us a call today at (231) 861-7221.
What Is Fluid Applied Roofing and Why Is It Ideal for Retrofitting?
Fluid applied roofing is a roofing system composed of elastomeric coatings or membranes that are applied in liquid form and then cured into a seamless, waterproof layer. These systems are compatible with a wide range of roof substrates, including metal, single-ply (EPDM, TPO, PVC), built-up roofing (BUR), and modified bitumen.
Benefits of Applying Over an Existing Roof
Minimal Disruption: No need for costly tear-offs or hauling debris.
Reduced Downtime: Business operations can usually continue during installation.
Lower Costs: Skipping a full roof replacement can mean significant savings.
Eco-Friendly: Avoids sending old roofing materials to landfills.
If your roof’s insulation and structure are still intact but the membrane or surface is failing, fluid applied roofing might be the perfect solution.
How We Apply Fluid Applied Roofing Over Existing Systems

Yes—you can apply fluid applied roofing over an existing roof, but it must be done properly to ensure long-term performance. Here’s how commercial roofing professionals approach the process:
Roof Inspection and Moisture Survey
Before anything else, a detailed inspection and moisture scan are performed. Even though fluid systems can be installed over existing materials, areas with saturated insulation or severe damage must be removed or repaired. The inspection confirms:
- Overall condition of the roof
- Drainage issues
- Areas of trapped moisture
- Compatibility with fluid-applied materials
Cleaning and Surface Preparation
The existing roof is cleaned thoroughly using power washing or mechanical means. All debris, rust, grease, and old coatings are removed. If your roof has seams or fasteners, those areas may be reinforced with mesh or flashing-grade materials to create a uniform surface.
Priming (If Necessary)
Some surfaces—especially metal or single-ply membranes—require a primer to ensure proper adhesion. Not all projects need this step, but when required, it is vital for durability.
Crack and Seam Reinforcement
High-stress areas such as seams, penetrations, or ponding zones are reinforced using fabric-embedded coating or flashing products. This helps prevent premature cracking and extends the life of the system.
Application of Base and Topcoats
The fluid coating is applied in one or more layers, either by spray, roller, or brush. The thickness depends on the specific system being used, but the goal is to form a continuous, seamless barrier that is fully adhered to the existing substrate.
Once cured, the result is a watertight and flexible membrane that can expand and contract with temperature changes, resist ponding water, and stand up to UV rays and harsh weather.
Your Fluid Applied Roofing Experts in South Haven, MI
If you are looking for a cost-effective and long-lasting way to restore your commercial roof in South Haven, MI, fluid applied roofing offers a reliable solution—especially when installed directly over your existing roof. It is seamless, durable, and avoids the financial and logistical challenges of a total roof replacement.
To learn more about whether your building qualifies for fluid roofing, call Empire Contractors today at (231) 861-7221 and schedule a professional roof evaluation.
FAQs
Can any existing roof be covered with fluid applied roofing?
Not always. While many roof types are eligible, roofs with structural damage or saturated insulation may require partial replacement or remediation before coating.
How long does fluid applied roofing last?
When properly installed and maintained, fluid applied systems can last 10–20 years or more, depending on the product used.
What types of coatings are used in fluid applied roofing?
Common types include silicone, acrylic, polyurethane, and asphalt-based coatings—each with unique strengths suited to different roof types and climates.
Will applying a fluid roof coating affect my building’s energy performance?
Yes! Many coatings are reflective and help reduce rooftop temperatures, lowering cooling loads and improving energy efficiency.
Is it possible to re-coat a fluid applied system in the future?
Absolutely. One of the key benefits is that you can re-coat at the end of the system’s life cycle to extend its lifespan further—often with minimal prep work.